More Free Traffic

Posted By Stan

No matter what it is you plan to do on the the internet you will either need or want traffic. If it’s a business site then you need traffic whereas if it’s a social site like a sports club or some other non profit organisation you may want traffic but it’s not crucial.

Non profit and social sites will get traffic by their very nature. The sites are there to fulfill a demand as people are already interested in what they are about. If you have a business site unless you are a branded corporation no one will know it’s there. So, assuming there is a demand for what your site offers you need to let people know it’s there. You can pay for traffic or work at getting it for free. There are heaps of sources for free traffic.

There are, of course, all the evergreen methods for free traffic. Article marketing, link building (exchanges etc.), Ezines and Newsletters, Forum marketing, SEO, Press releases. All these methods are still valid, article marketing particularly so but the world of Web 2.0 is taking over.

So what is Web2.0? Lots of people have different ideas on what constitutes Web 2.0 but here’s a quote from which I reckon comes pretty close.

Web 2.0 is the move toward a more social, collaborative, interactive and responsive web. It is a change in the philosophy of web companies and web developers, but more than that, Web 2.0 is a change in the philosophy of society as a whole.

Probably the beginning of web 2.0 type sites has to be traced back to blogs. In the beginning they were pretty much diaries or soapboxes where people would write about the life, happenings, hobbies or rant about politics and things that concerned them.

Now they cover every subject imaginable, like this one! A few years ago the other type of web 2.0 sites appeared, the social sites. Facebook, Myspace etc. Then Squidoo, Hubpages, blogger and many, many more.

So now we have an idea of Web 2.0 how do we use it? There are reams of books on using these Web 2.0 sites but the basic premise is to be sociable. Join these sites put up your own pages on the subject of the market you are in, provide quality content and interact with other people with the same interests.

It’s necessary to establish credibility before you can start marketing to these groups and even then it should be done in a helpful way rather than an in your face fashion. Direct people to sites, like your blog, that also have information relevant to the subject and of course affiliate links or links to your products.

The idea is to lead people rather than push them.

The one thing about all these sites is that they are free to join and participate and, therefore, so is the traffic that originates from them.

As I said there are reams of books on Web 2.0 and Social site marketing, if you would like a quick, free, informative 5 part e-course on Web 2.0 traffic you can access one at There is also a free report ‘Social Networking Exposed’ which gives a concise but detailed, no fluff, how to get started with the social sites.

As always I am very interested to learn your thoughts on the information I provide so please feel free to leave your comments.

Apr 17th, 2009

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