How to Promote Any Affiliate Program In 5 Easy Steps

Posted By Stan

Guest Post by Jimmy D. Brown of “Affiliatenaire”

Using ezine articles is a great way to promote your favorite affiliate program. What I’d like to do in this article is provide you with a simple system for effectively writing an ezine article that strategically promotes your offer.

There are five steps…

1. CHOOSE THE OFFER YOU WISH TO PROMOTE

This one is kind of a no-brainer. It all begins with deciding what you want to promote. What offer would you like to send traffic to.

HINT: You can promote your affiliate link directly, but what works better is to promote a list at YOUR site which you then use to promote your affiliate link over and over again after the visitor becomes a subscribers.

2. DETERMINE YOUR “USEFUL, BUT INCOMPLETE” APPROACH.

I love to use what I have coined as the “useful, but incomplete” approach when using freebies of any kind. (Ezine articles, free eBooks, reports, eCourses, etc.)

What I mean by that is simply this: You provide your reader with “useful” information (something they find of value and are able to actually apply) but make certain that it is
“incomplete” in that they can better use the information by making a purchase.

That’s “useful, but incomplete.” And it works like a charm.

The idea is to use your content to build up to your desired response. You provide the reader with content, and then you make an offer that allows them to fully utilize the
content, gain extra insight from the content or maximize the content in some additional way.

Let me give you an example -

If I wanted to promote an autoresponder service in an ezine article, how could I do it? I’d write an article that explains how to benefit from using autoresponders. My article would exlain different uses of autoresponders and how the reader could profit from implementing the ideas.

** For Example: 7 Ways To Create Revenue Streams With Autoresponders

Naturally, they will need an autoresponder service in order to use the information, right? And I just happen to know of a great service they can use. More on that later.

OK, so that’s an example of how to promote a SERVICE offer with your ezine article. What about a software product or an eBook?

Want some examples?

Good, because I’ve got two…

TO PROMOTE A SOFTWARE PRODUCT. Let’s suppose you want to promote a software program that creates “ecovers”. How can you do it?

– Write an article outlining how important presentation of your offer is, and how creating a cover graphic can increase response rates by up to 1300%

– Write a step-by-step tutorial article for “do-it-yourselfers”, explaining how to design your own graphics from scratch. Then promote the software as a super-simplified way of doing it.

TO PROMOTE AN EBOOK. Let’s suppose you want to promote an ebook that teaches advanced list-building strategies. How can you do it?

– Write an article that covers the “basics” of building lists, and then promote the eBook as the “advanced” tactics.

– Write an article on how to profit from a list, and then promote the eBook as the “how to build the list.”

See how easy this is?

That’s how it works. Determine what your “useful, but incomplete” approach will be, and then…

3. TURN YOUR APPROACH INTO A TIPS OR TUTORIAL ARTICLE.

Let’s use my example again. I decided that I would describe various uses of  autoresponders and how the reader can actually profit from them. What kind of tips list or tutorial could I create?

* How to Generate More Subscribers, Sales and Profits With Automated Follow-Up Messages”

* 7 Powerful And Profitable Ways To Use Autoresponders To Skyrocket Your Sales and Subscribers!

* Want to Increase Your Online Profits And Leads? Here are 7 Ways to Do It…

I actually went with the middle title. I wrote my list of the 7 ideas that I wanted to share. And I had the makings of a perfect article to promote an offer.

That’s all you need to do. Determine your end result. Decide how to get there with your “useful, but incomplete” approach. And then develop a list, or even a step-by-step tutorial for your article that leads the reader along.

With each new “idea” or “way” or “tip” or “step” or “strategy” that you share, you can further direct the reader towards realizing their need of your upcoming offer, and lay the
foundation for them to accept the offer.

4. EXPAND ON EACH POINT TO BUILD YOUR CONTENT.

Here’s more of the easy part. Just “fill-in-the-blanks” to complete your article. Write 1-2 short paragraphs for each of your points. Make them good. Provide quality content. The offer you will soon make will see poor results if your information isn’t useful.

Remember, you are trying to presell the reader on the idea that they are going to need your offer. If you don’t provide them with quality information that they WANT to begin using immediately, then why will they want to buy what you are promoting?

Light a fire in them. Motivate them. Challenge them. Give them such nuggets of gold that they want to keep mining until they hit the mother lode!

5. PUT ON THE FINISHING TOUCHES WITH THE “FIVE PILLARS”

There are five things that you should always do to finish up your ezine article. Don’t skip any of them. They are all critical…

* POLISH. Re-read your article. Does it provide information that really is “useful” to the reader? And yet leaves them wanting even more? That’s what you want. Polish it. Put
on the wax and make it shine. It has a very specific purpose — make certain it has the means to achieve it.

* PROMOTE. Use your resource box to promote your offer. This is why we’ve written the article, right? Remember step one? It’s time to put it into play. Give the reader what they
(hopefully) are wanting…a way to maximize the information you gave them.

* PROOF. Don’t do this yourself. Have a trusted friend, relative or co-worker check your article for grammatical and typographical errors. The last thing you want to do is present
a poor image after sharing some high quality information.

* PUBLISH. Zip your new article out to your favorite list of publishers. Submit it to the announcement lists and the ezine directories. Don’t forget to publish it yourself in your own newsletter!

* PROFIT. If you’ve covered all the bases that I’ve mentioned, then profits are almost certain to start coming in when your ezine article is published. You deserve it. Be proud of your accomplishments.

And then start it all over again!

That’s how you promote your favorite affiliate program in 5 easy steps using ezine articles.

Obviously, there are many other ways to promote your affiliate program, as well as a considerable more “details” in the strategy we’ve looked at today. If you’d like 52 great ways to promote your affiliate link AND complete step-by-step details for each of them, be sure to read the important details below…

Jimmy D. Brown is the author of “Affiliatenaire”, teaching you how to create big-time affiliate commission checks in only 1-3 hours each week. Discover how you can get cash in
the bank without a website, experience or even an idea!
Download a free copy of Jimmy’s Bigtime Commission Checks report here.

 

Jun 23rd, 2009

Resell Rights Fortune

Posted By Stan

Over the last couple of weeks Socrates Socratous has been giving away some incredible information for free.

Why I never made a post about it, I don’t know! Too many things on the go I guess.

Anyway, it was leading up to the launch of his latest project which, as the title suggests is called Resell Rights Fortune. I know what you’re thinking, so what, there’s tons of resell rights products and sites out there, yeah?

Well, honestly not like this one. Socrates has built a database of just about every resell rights and PLR product out there so that you can search for what you want by title, subject whatever. This means you can find the product you’re looking for in seconds and be on your way.

That’s great on it’s own but Socrates has included tons of extras all aimed at you maximising your use of the products.

If you didn’t get to see the first two videos, both of which exposed incredibly easy ways to build your list and make money in the process. Then go to this page which has a sneak peak tour of Resell Rights Fortune and you can access those early videos in the right hand sidebar.

These first two videos could easily be sold for a substantial price, they really do contain great, usable information from which you can easily profit.

Now, the thing is, Resell Rights Fortune is still in pre-launch until 16th June and is discounted until then.

So, if you are ever considering using resell rights or PLR products in the future now is the time to get in or pay more in a few days time.

If you’ve seen the videos or just want to see the whole package then head over to Resell Rights Fortune before it’s too late.

Jun 13th, 2009

Why I Love Affiliate Marketing – Part 3

Posted By Stan

NOTE: The following is a guest post from one of my favorite internet marketing mentors.

Why I Love Affiliate Marketing – Part 3

By Jimmy D. Brown of “Affiliatenaire”

Some people have the ability to persuade others and talk them into just about anything. Especially when it comesto influencing their buying decisions. They know how to push the right hot buttons, say things the right way and generally get consumers into an emotional frenzy to the point they are ready to click an order button.

There are two key words in that paragraph that really needto stand out in your mind: “some people”.

Not everyone has this ability. In fact, only a few do.

That brings me to the third reason why I love affiliate marketing…

** You don’t need to write a world class salesletter**

Have you ever tried to write a salesletter? There’s a reason why professional copywriters charge up to $10,000 (and sometimes even more) for a SINGLE salesletter. It takes a lot of experience and skill to write a top-gun salesletter, which is why most people have a hard time convincing people to buy if they do create their own products and website.

They simply don’t have the right salesletter in place to make it all work. Without good copy, it really doesn’t matter how spectacular the offer is, you’re simply not going to get many sales.

SIDEBAR: The average conversion rate of site visitors who become buyers is reportedly less than 2%. That means 98 out of every 100 do NOT buy. That’s why sales are so incredibly bad for a poor site … you *might* get 2 sales out of every 300-400 visitors.

BUT, with affiliate marketing, you don’t need to write a salesletter! You simply direct people to someone else’s high-octane salesletter for THEM to convert your leads into commissionable sales.

That’s why I love affiliate marketing.

You don’t need to write a world class salesletter.

…………………….

Jimmy D. Brown is the author of “Affiliatenaire”, teaching you how to create big-time affiliate commission checks in only 1-3 hours each week. Discover how you can get cash in
the bank without a website, experience or even an idea!

For more information visit http://freeinfo-zone.com/affpay/

…………………….

Jun 5th, 2009

Warning On Iframes! And a Couple Of Excellent Freebies!

Posted By Stan

A couple of posts back, ‘That Was The Week That Was II’, I hyped up the use of iframes as a means of cloaking your affiliate links whilst having the advantage of using your own meta tags.

Gareth at youshouldreadmore.com  advised me that he had been warned that the use of iframes was against Clickbank’s TOS. Now, I couldn’t find it in their TOS or policies but it is in the Hoplink FAQs items 10 and 11.

10. Will I get referral credit if I hide HopLinks by making them open into a frame, iframe, layer, applet, image, or other sub-window object?

No. These are illegal HopLinks. For security reasons, and to ensure proper tracking of your referrals, all HopLinks must be targeted to the top level of a new or existing window.

11. What happens if I do make illegal HopLinks?

The short answer is that if you make illegal HopLinks you will lose money.

HopLinks targeted to frames or iframes are automatically retargeted to fill the top level of same window, with full affiliate referral credit awarded. Note that this retargeting may have the unintended effect of displacing your entire web site.

HopLinks targeted to images or other invisible html objects give you no affilate referral credit at all. In some cases they will also prevent you from receiving affiliate referral credit for legal HopLinks on the same page.

Accounts that are found to be abusing the HopLink system may be terminated without notice.

I don’t want to be responsible for anyone getting their accounts terminated so I mention this here as a disclaimer and I guess you use iframes at your own risk. On the face of it though, it doesn’t seem to be a good idea as the implication is you won’t get paid anyway.

So, going on from this, if you still want/need to cloak your affiliate links then you could do worse than look at a site of Jonathan Leger’s Offto net. This is a free service and converts your long links into this http://offto.net/wed6vk/. There is an added benefit of Offto links that helps you to get additional traffic.

Here’s an excerpt from Jon’s blog (15th April 2009) on the traffic that Offto gets and how it can benefit you.

“The site has cloaked over 4,500 new links in the last 30 days, and has delivered 9,616,267 raw clicks in the last year and a half. It’s averaging 200,000-300,000 unique visitors per month, and has built my email list by more than 4,600 opted-in users.

That’s all great, but how does it help you? I’m getting to that part.

You see, more than 20,000 of those visitors each month are coming from Google, Yahoo and MSN Live. At first I was scratching my head about this, asking myself why on earth the site was getting so much love from the search engines (not that I was complaining, mind you!)

So I started taking a look at the keywords the site was ranking for, and it only astounded me even more. Only about 10% of that traffic was coming from keywords relating to the name of the site — people just looking for OffTo.

MOST of the traffic was coming from keywords ranging everywhere from “free tee shirts” to “hypoglycemia diet”.

That’s when it hit me — the thing about OffTo that should motivate you to use it when cloaking all of your links.

You see, ol’ OffTo has racked up a HUGE number of links to its pages (76,259 according to Yahoo! Site Explorer). That massive number of in-bound links has given OffTo a lot of authority in Google’s eyes, and so its pages are ranking very well for the keywords the engines are finding on those pages.

It’s the same kind of effect that causes the pages of Wikipedia to rank for so many different keywords. Tons of links means the pages will rank for just about anything.

How does this benefit you?

In case it’s not clear yet, this benefits YOU because when you cloak your links using OffTo, your cloaked links will often end up ranking for the keywords on the cloaked page (especially if you choose a link name that has your keywords in it). That means EXTRA traffic from the search engines, for free!

In order to benefit from this extra traffic, you want to be sure the “Hide links to affiliate program on landing page” box is checked when you create the cloaked link, since that’s what causes the page to get cached and ranked in the engines.

So the next time you need to use a link cloaker, I strongly recommend you do yourself a favor and get some f.ree traffic by using OffTo.net.”

Here’s the Link

Offto.net

This is becoming a long post but there is one more thing I HAVE to tell you about.

You know I like to try and bring you Free stuff and this has to be the freebie of the year!

The one thing that will help you make it on the net is traffic and/or subscribers, preferably both.

Socrates Socratous, the creator of MyDD digital download software is releasing a new site, Resell Rights Fortunes but he has just released a free video showing how you can get a 3345 subscriber list completely on autopilot. He also points you to a free version of the software that he uses to do this ($47 value). Free video

If you don’t grab this then you aren’t serious about building a business and making money on the net! I’ve already watched this and implemented it in less than two hours! I will do more. Imagine the results from one a day for a couple of weeks!

Seriously, this is, without exception, one of the most useful things I’ve ever seen, paid stuff included. Grab it while it’s still there. Free video

May 31st, 2009

Why I Love Affiliate Marketing – Part 2

Posted By Stan

NOTE: The following is a guest post from one of my favoriteinternet marketing mentors.

Why I Love Affiliate Marketing – Part 2

By Jimmy D. Brown of “Affiliatenaire”

Pop quiz time. What does “HTML” stand for? Don’t know that one? How about this – what does “FTP” stand for? OK, one more chance. Do you know how to work with either?

That brings me to the second reason why I love affiliate marketing…

** You don’t need to build a website **

What scares people more than creating a product is building a website!

  •  What in the world is HTML? Or FTP?
  •  How much does the software cost? And hosting?
  •  How do I upload files?
  •  Why isn’t it formatted correctly?
  •  Why don’t my graphics look like the ones the pros have?

If you are a complete beginner, it can be very difficult (even using templates) to get an attractive website in place.  And hiring a professional to do it fo ryou is out of the budget for most people.

But, with affiliate marketing, you don’t need to build a website. You simply send visitors to someone else’s professionally designed site through your affiliate link.

SIDEBAR: Just in case you’re interested, HTML stands for “hypertext markup language” and is the coding used to build webpages. FTP stands for “file transfer protocol” and is the process used for moving files from your computer to a website, or vice versa.

Really, in a manner of looking at it, you get to take advantage of the time and money invested by someone else to develop the site. Think about it: when you promote an
affiliate link, it reflects firstly upon YOU. You are the one who is advertising the link, recommending the product, sending people who have interacted with YOU to the website.

The professional site of someone else really represents you as the promoter, in the eye of those who have clicked through your link.

You get the benefits without the bother.

That’s why I love affiliate marketing.

You don’t need to build a website.

…………………….

Jimmy D. Brown is the author of “Affiliatenaire”, teaching you how to create big-time affiliate commission checks in only 1-3 hours each week. Discover how you can get cash in
the bank without a website, experience or even an idea!

For more information visit http://freeinfo-zone.com/affpay/

…………………….

May 30th, 2009

Why I Love Affiliate Marketing – Part 1

Posted By Stan

NOTE:  The following is a guest post from one of my favorite internet marketing mentors.

Why I Love Affiliate Marketing – Part 1

By Jimmy D. Brown of “Affiliate Payraise”

Do you find yourself “starting” to create your own product to sell online, but never finishing” it?

One of the things I love about affiliate marketing is –

** You don’t need to create your own products **

Many people find the idea of creating their own products to be an overwhelming and even paralyzing task.

  •  I don’t have any good ideas!
  •  I’m not a writer!
  •  There’s too much competition!
  •  I don’t know how to set everything up!
  •  I can’t figure out where to start!
  •  It’s too hard!

These are just a few of the valid reasons many people give when it comes to not creating their own products to sell. I’m sure with a few minutes of brainstorming, we could come
up with a list of many more.

With affiliate marketing, you don’t need your own products. You simply promote someone else’s already proven successful offer for a commission.

And, truth be told, even if you ARE a writer and you DO have lots of ideas and you CAN figure it all out…

** Nobody wants to create new products all the time **

As good as you may be, you don’t know everything!  Why try to create a product on every topic imaginable in your market when you can earn just as much money by simply
promoting someone else’s really good offer as one of your profit streams?

That’s why I love affiliate marketing.

You don’t need to create your own products.
…………………….
Jimmy D. Brown is the author of “Affiliate Payraise”, teaching you a whopping 27 ways to increase your affiliate commissions! Tired of “tiny” commission checks?  Grab your copy today at… http://freeinfo-zone.com/affpay/
…………………….

May 20th, 2009

That Was The Week That Was II

Posted By Stan

OK, that’s better! Now where were we?

Oh yeah! I was talking about stolen commissions and affiliates in the first half of this post.

Do you like sneaky? I like sneaky! Not black hat or anything nasty, just sneaky.

I’m referring to the use of iframes to link to other peoples products. Using iframes totally hides where the link has come from. It does way more than just that though.

With an iframe you basically display the target site within your page this means that you can put your own page title with keywords of course. Talking of keywords you can also put your own keywords into the page and therefore go after your own ranking in the SERPs.

See why I say this is way more than just simple cloaking. There’s no way you could hope to rank for a normal cloaked link and with an iframe no one would even guess that it was an affiliate link.

To find out more go to Videos by Cenay where you can not only find out more about iframes but you can download a free iframe generator.     This is a truly awesome tactic!

I’m now going to contradict myself and tell you about another free service for cloaking your links! Why would I do that when I’ve just pointed you to a better way?

Well, this one has a couple of useful advantages that don’t relate to affiliate type links. It’s similar to the old tinyurl in that it shortens your links. It’s also reputed to help with backlinks, never a bad thing.

Where I use it mostly is in emails to my list and in Twitter posts. You need to keep things short in Twitter.

So what is it? It’s a new service from Jonathan Leger. How does he keep coming up with stuff? Offto.net is his latest brainchild. Here’s an example of a link http://offto.net/rufolx/  which just happens to take you to offto.net to find out more, all totally free!

Just drifting off subject for a minute with the mention of Twitter. I have been on Twitter for a while but I’m still not sure that I get it!

I’ve read a few books. listened to a few people so I guess I’ve covered it all but I still don’t quite get it. It seems a bit like a free for all. Like the traffic exchanges where you have to look at everyone else’s links and everyone else looks at your links and you hope  someone clicks on them.

Everyone’s putting links in Twitter with the same hope. Apart from a few people with big reputations and big lists already I don’t think it happens. Still, I suppose, you’ve got to be in it!

On the subject of getting ranked in the SERPs, it’s a well known fact that WordPress blogs get ranked a lot easier than normal sites, Google likes ‘em.

It therefore makes sense to use WordPress to create your sites instead of standard HTML. I’ve been doing this for a while with some good results but in keeping with not wanting to re-invent the wheel and tell you how I do it, last week I found a really handy little guide to doing just that. Caroline Middlebrook has produced this free guide and you can get it from her site at http://www.caroline-middlebrook.com/blog/.

While we’re on WordPress I just found a salespage theme for it. It’s template driven and you can create a very professional looking salespage in minutes at $5 it’s cheap as chips.

Without ANY knowledge of HTML you can quickly get one of the 8 styles of the salesletter on your blog. The theme is done very professionally and has lots of nice, neat design elements. You can see it here: http://offto.net/09jiak

Well, this half of the post has gone on a bit as well! I’m sure I’ve given you lots to look at and be going on with. I’ve got a few more but I’ll leave those for next time.

If you have any useful tips or tools you found I’d be glad to hear about them so feel free to post a comment. It’ll get you a backlink and every little helps.

May 13th, 2009

That Was The Week That Was

Posted By Stan

Wow, what a week I had last week!

I can’t say that it was the most productive ever but it came pretty close. What it was exceptionally good for was the discovery of tons of free tools that are going to take my business to the next level. And, I want to share them with you! So, grab a drink and sit back there’s quite a bit.

First up. We’re all aware that one of the most critical factors in getting you’re site ranked is backlinks. Generally it’s not easy. It needs you to contact, basically, your competitors in your market and request that they link to you’re site. Very time consuming and frustrating ‘cos you’ll not get replies and you’ll get knock backs.

You can join a service like Linkvana which is excellent but expensive, $147 a month I believe.

What if you could get Linkvana for free? Well, you can’t but you can get something which is practically the same, for free. I’ve never used Linkvana so I can’t say this is identical but I’m told it’s very similar.

The Free Traffic System. Totally free, no hidden costs, no OTOs. It works like an article directory except that your articles are posted on relevant co-operating blogs with your links in your keyword anchor text. There are two links per article and this can get you up to 60 backlinks for each article and no limit on how many articles you submit. Pretty cool, huh?

There’s a lot more to it than that but that gives you the basic idea. Go here and get into it!

Next. Even if you are not into article marketing and you should be, we all have to produce content. Now the duplicate content debate will go on forever, whichever side of it you’re on it can’t hurt to vary your content. I have two tools that will help you with this one free and I’m afraid the other one will cost you a bit, not a lot.

To easily compare content there is a fantastic free tool – Dupefree Pro – I can’t believe this is free, it’s a very classy piece of software.

 
What this tool does is, it will allow you to compare duplicate content of one article to another, to see how much more ‘tweaking’ of the content you need to do. That’s the basic function, there is much, much more!It will go online and search the SERPs to see if parts of your content are already indexed. It will also provide a list of words similar to an entered keyword to enable you to meet the Latent Semantic Indexing (LSI) requirements of the search engines.It  also has all the usual stats number of words, sentences, paragraphs, keyword density, duplicate content percentage etc.

It’s all for free, get it here Dupefree Pro.com.

Now here’s the one you are going to want to get your wallet out for. Magic Article Re-Writer. As the name suggests it helps you re-write articles, duh! I know, most of them are crap and I’ve shied away from them in the past also, despite having paid over $100 in some cases. I refunded them. One would have been good but it would have taken about a year before it was useful as you had to build your own thesaurus over time!

This one you can use straight out of the box and intelligently re-write/spin content in minutes, up to a 1000 copies! I’m not sure about that, it could be more but who cares, would you want that many copies? It produces good English no more crappy grammar.

I said I was busy last week, this piece of software is one of the reasons, I’ve been re-writing content and spinning articles like crazy. It really is brilliant and not expensive.

There’s the usual money back guarantee so there’s no risk. Seriously, you have to try it, – Magic Article Re-Writer.

This post is going on a bit and I’ve still got more, quite a bit in fact, so I’m going to take a break, grab a coffee, go to the can, too much information? OK, delete that bit. I’ll be back a bit later and carry on in the next post.

You will not want to miss it. If you operate as an affiliate the next tool will knock your socks off! Ever had commissions stolen? Yeah sure, you’ve heard of cloakers etc. but not like this. This one can also help your ranking in the search engines!

Tune in later, you won’t be disappointed!

May 12th, 2009

Mysterious Ways?

Posted By Stan

A mate of mine sent me these two stories in an email. They may be doing the rounds but I found them so………I don’t really know what I found them, they go beyond interesting, I just thought I’d share them.

Story Number One

Many years ago, Al Capone virtually owned Chicago. Capone wasn’t famous for anything heroic. He was notorious for enmeshing the windy city in everything from bootlegged booze and prostitution to murder.

Capone had a lawyer nicknamed ‘Easy Eddie.’ He was Capone’s lawyer for a good reason. Eddie was very good! In fact, Eddie’s skill at legal manoeuvering kept Big Al out of jail for a long time.

To show his appreciation, Capone paid him very well. Not only was the money big, but also, Eddie got special dividends. For instance, he and his family occupied a fenced-in mansion with live-in help and all of the conveniences of the day. The estate was so large that it filled an entire Chicago City block.

Eddie lived the high life of the Chicago mob and gave little consideration to the atrocity that went on around him.

Eddie did have one soft spot, however.. He had a son that he loved dearly. Eddie saw to it that his young son had clothes, cars, and a good education. Nothing was withheld. Price was no object. And, despite his involvement with organized crime, Eddie even tried to teach him right from wrong.

Eddie wanted his son to be a better man than he was. Yet, with all his wealth and influence, there were two things he couldn’t give his son; he couldn’t pass on a good name or a good example. One day, Easy Eddie reached a difficult decision. Easy Eddie wanted to rectify wrongs he had done.

He decided he would go to the authorities and tell the truth about Al ‘Scarface’ Capone, clean up his tarnished name, and offer his son some semblance of integrity. To do this, he would have to testify against The Mob, and he knew that the cost would be great… So, he testified.

Within the year, Easy Eddie’s life ended in a blaze of gunfire on a lonely Chicago Street.
But in his eyes, he had given his son the greatest gift he had to offer, at the greatest price he could ever pay.

Police removed from his pockets a rosary, a crucifix, a religious medallion, and a poem clipped from a magazine.

The poem read:

‘The clock of life is wound but once,
And no man has the power
To tell just when the hands will stop
At late or early hour.
Now is the only time you own.
Live, love, toil with a will.
Place no faith in time.
For the clock may soon be still.’

Story Number Two

World War II produced many heroes. One such man was Lieutenant Commander Butch O’Hare.

He was a fighter pilot assigned to the aircraft carrier Lexington in the South Pacific.

One day his entire squadron was sent on a mission.

After he was airborne, he looked at his fuel gauge and realized that someone had forgotten to top off his fuel tank.

He would not have enough fuel to complete his mission and get back to his ship. His flight leader told him to return to the carrier.

Reluctantly, he dropped out of formation and headed back to the fleet. As he was returning to the mother ship he saw something that turned his blood cold: a squadron of Japanese aircraft was speeding its way toward the American fleet.

The American fighters were gone on a sortie, and the fleet was all but defenceless. He couldn’t reach his squadron and bring them back in time to save the fleet. Nor could he warn the fleet of the approaching danger.

There was only one thing to do. He must somehow divert them from the fleet. Laying aside all thoughts of personal safety, he dove into the formation of Japanese planes.

Wing-mounted 50 calibres blazed as he charged in, attacking one surprised enemy plane and then another.

Butch wove in and out of the now broken formation and fired at as many planes as possible until all his ammunition was finally spent. Undaunted, he continued the assault. He dove at the planes, trying to clip a wing or tail in hopes of damaging as many enemy planes as possible and rendering them unfit to fly.

Finally, the exasperated Japanese squadron took off in another direction. Deeply relieved, Butch O’Hare and his tattered fighter limped back to the carrier.

Upon arrival, he reported in and related the event surrounding his return. The film from the gun-camera mounted on his plane told the tale. It showed the extent of Butch’s daring attempt to protect his fleet.

He had, in fact, destroyed five enemy aircraft.

This took place on February 20, 1942. and for that action Butch became the Navy’s first Ace of W.W.II, and the first Naval Aviator to win the Congressional Medal of Honour.

A year later Butch was killed in aerial combat at the age of 29. His home town would not allow the memory of this WW II hero to fade, and today, O’Hare Airport in Chicago is named in tribute to the courage of this great man.

So What Do These Two Stories Have To Do With Each Other?

Butch O’Hare was ‘Easy Eddie’s’ son.

(Pretty cool, huh?)

May 4th, 2009

Subdomains – Whaddaya Reckon?

Posted By Stan

Now, I’m no SEO expert but I am starting to grasp some of the basics.

One of the questions that has always bugged me is the value of subdomains in terms of SEO. There are as many differing opinions about subdomains as there are people on the net, almost!

I like subdomains, that doesn’t mean to validate their usefulness but here’s a couple of reasons I like them.

  • Having some Scottish blood in me I’m careful with my money, most of the time! If you’re wanting to put up lots of mini sites then a generic domain like freeinfo-site.com lends itself to subdomains like identitytheft-freeinfo-site.com and you aren’t shelling out for a new domain name every time you want to put up a new site. Once you’re making squillions of dollars it probably isn’t a problem but when you’re starting out it can be a killer of an expense.
  • Financials aside one key SEO strategy is to have your keywords in the URL of your site. What better way than to use a subdomain? Try and get a TLD of makemoney.com whereas makemoney.freeinfo-site.com you can have for nothing. BUT does that mean it’s useful?

There are so many other factors involved in getting ranked in the search engines that it’s difficult without extensive testing, over a long period of time, to isolate one individual aspect’s effect.

I asked Jon Leger this question and he has had subdomains that have ranked highly. He also pointed me to a post, Google to Begin Treating Subdomains as Folders: Max 2 Results Per Search, which he believes has made people think subdomains aren’t as valuable. Where, in reality, if you read that post, it is just Googles continued mission to provide the best variety of results to searches.

By implication a single domain name wasn’t getting ranked multiple times, for that reason, so webmasters tried to circumvent the algorithm by using subdomains to get their TLD listed more often. The change there just brought subdomains back in line with domains.

My personal opinion, I can’t see any logical reason why subdomains shouldn’t be as effective and I certainly have two positives for using them.

I really am interested in other people’s opinion on this so please leave a comment. At the very least you’ll get a link to your site. Always good for SEO and feel free to link to here.

May 1st, 2009
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